3 tips to help you navigate the (re)branding process without an identity crisis

If you're plunging into the world of brand and web design for the first time, brace yourself—it's a bit like stepping into a foreign land where everyone speaks fluent Pantone instead of English.

But fear not, dear founder, for I'm here to decode some of this high-falutin' designer speak and help you avoid looking like a deer in the creative headlights.

01 / Good Things Take Time

If you thought branding could be knocked out quicker than an espresso shot, think again. Branding is more like brewing a fine craft beer—it takes patience. Most designers will tell you a branding project takes around 3-5 weeks, so you'd better plan ahead.

Remember, rushing a branding project is like microwaving supermarket lasagna and mistaking it for a fancy meal. Sure, you can pay a lot for it, but should you? So if you're in a hurry to launch, consider buying a Ready-Made. A gourmet meal that is a bit cold is often better than a warm microwaved one.

02 / Pretty is Good, Effective is Better

Here’s a little industry secret: designers aren't just here to make things look pretty, although that is the hope too. Shocking, I know. We're here to conjure up strategic solutions that charm your audience, scare your competition, and basically make you the business equivalent of the prom king or queen.

Your job as a client is to sometimes take your personal hat off and put your 'trust the process' cap on. It might be tough to hear that your favorite color combo of neon green and hot pink isn't "in" this summer, but remember, we're here to help your business soar, not just match your office decor.

03 / No, You Will Not Know It When You See It

Now, you might think having more choices is like having more cake—you can never have too much, right? Wrong. In the design world, too many options just lead to decision fatigue. That’s why designers often present only a handful of meticulously crafted concepts instead of a smorgasbord of half-baked ideas.

Imagine trying to assemble the perfect monster from a bit of this and a bit of that. Sounds fun, but the result is usually more 'franken-fright' than Frankenstein. Designers streamline your choices to keep you from going mad scientist on your brand identity. And let's be honest, they've probably saved a hundred brands from brand identity crises, so maybe they know a thing or two.

So...

There you have it, a sneak peek into the secret life of brand designers, who are less like the artists you see in movies and more like your friendly neighbourhood brand whisperers.

Trust them, and maybe, just maybe, you'll find yourself with a brand that's not only beautiful but actually works harder than you do. Isn't that the dream?