Stop making these mistakes if you want your business to be noticed

In the vast, chaotic world of the internet, where cat videos reign supreme and your social media addiction flourishes, branding emerges as this monstrously crucial thing for business success. Yes, beyond the pretty logos and flashy colours, we exist in a world that judges books by their covers—or brands by their Instagram aesthetics, at least.

Consider the branding behemoths like Emma, who sell sleep, or Le Creuset, which has somehow convinced everyone that owning the right pan can lead to culinary nirvana. These brands don’t just create products, they craft cults of personality around their merchandise. But how do they achieve such feats? Well, through the power of good old-fashioned branding, catapulting them to the forefront of your mind and perhaps your shopping carts.

Now, let’s slice through the fluff. You already know branding is vital, because why else would you be reading this? So, let’s dive into the real meat—or plant-based alternative—of the matter: the sacred dos and don’ts of branding your own little corner of the business world. Brace yourselves, it's going to be enlightening, or at the very least, mildly amusing.

• DON’T: Copy your competitors like a desperate cheater in a school exam.
• DO: Stalk them quietly and then do the exact opposite.

In every industry, from beauty to boomerangs, there’s a palette and a font that everyone recycles. Trying to stand out by blending in is like whispering in a nightclub; pointless. Instead, be bold! Be the lime green in a sea of beige, or better yet, don’t—because that sounds truly horrible.

• DON’T: Try to talk to everyone.
• DO: Whisper sweet nothings to your target audience.

A brand that tries to be everyone’s best friend ends up as everyone’s acquaintance—the kind you awkwardly wave at but can’t remember their name. Get cosy with your audience. Learn their likes, dislikes, and potentially unsettling amount of personal details. The narrower your focus, the deeper the bond, like an intense summer camp friendship.

• DON’T: Change your fonts and colors every week like a fashion influencer.
• DO: Pick a style and stick to it like that one piece of rice at the bottom of the pot.

Consistency in branding is like wearing the same outfit every day; it might seem boring, but hey, it worked for Steve Jobs. Having a clear brand style guide is like having GPS for your visual identity—it prevents you from getting lost in the forest of creativity, or worse, the desert of indecision.

In conclusion, building a brand is like cooking a complicated dish that you've never tried before but have seen on a YouTube tutorial—it’s messy, it’s fraught with potential disaster, but it’s also strangely satisfying when it doesn’t completely fail.

If you find yourself feeling more lost than a tourist without Google Maps, fear not. Our branding services are like that one friend who actually knows how to read a map. Get in touch, and let’s make your brand something that even your competitor’s mum would follow on Instagram.